Episode 2
The Cinnamon Kitchen appeared in season 3 episode 2 of Shark Tank India, The company’s founder is a young and dynamic Priyasha Saluja.
The company started with an Instagram page in 2018, leading to a small home kitchen with a handmade logo, attracting lots of regular clients who kept coming back for good quality products, and then they moved out of a home kitchen into a tiny 1000 sq ft facility in 2021.
The company’s main aim is to make snacks, cakes, and related products, plant-based, gluten-free, and dairy-free. they are focused on more than 40 products. The company moved into a commercial facility with over 25 employees, with retail partnerships with Amazon, blinkit, etc.
The sales figure of the company in financial year 19-20 is 1.4 lakhs, in Fy 20-21 12.5 lakhs, in Fy 21-22 is 25 lakhs, in Fy 22-23 its 82 lakhs with a constant growth of 228% and projected sales for this year is 6 Cr.
| Attribute | Details |
|---|---|
| Company Name | The Cinnamon Kitchen |
| Founders & CEO | Priyasha Saluja |
| Headquarters | G-309, Second Floor, G Block, Sector 63, Noida, Chotpur, Uttar Pradesh 201301 |
| Founded Year | 2019 |
| Business | Plant-based healthy snacks |
| Profitability | profitable |
| Shark Tank Episode | Season 3 – Episode 2 |
| Asked For | ₹60 Lakhs for 2% equity |
| Deal | ₹60 Lakhs for 5% equity |
| Sharks Invested | Aman Gupta |
Mr. Aman Gupta invested in the company and closed the deal by ₹60 Lakhs for 5% equity.
The Founder of Cinnamon Kitchen
Priyasha Saluja is the founder of the company, She studied at Delhi University after that she joined Dentsu Aegis Network company as a marketing executive.
She started her brand with an investment of 50,000 rupees in 2019. Initially, she was diagnosed with PCOS (Polycystic ovary syndrome) due to this she has to consume good and healthy food. But at that time limited options are available.
When she moved from Delhi to Mumbai, she tried to make healthy food, And then posted it on her Instagram page and gained lots of followers. Soon she realised that people want to eat healthy food but due to lack of knowledge and time, can’t prepare healthy snacks for themselves.
This gap leads her to start her journey.
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Shark Tank India Season 3 episode 2 The cinnamon kitchen full episode
Cinnamon Kitchen Reviews
According to zomato and google,
Conclusion
Priyasha Saluja effectively communicated her business model and focused on plant-based, organic, and gluten-free products.
She offers products during the pitch allowing the investors to try the quality of the product and packaging.
Upon receiving feedback regarding packaging and labeling, Priyasha recognized the issues and highlighted their main focus on packaged goods. Demonstrating an openness to feedback and readiness for solutions, she exemplified adaptability and a proactive entrepreneurial approach.
Frequently Asked Questions
What is the profit margin of cinnamon kitchen?
The profit margin is at 30%. The company was completely bootstrapped at the pitch, as the founder shared that the company started with only 50,000 rupees, and after that company grew by profit only.
In which episode of Shark Tank is Cinnamon Kitchen?
The Cinnamon Kitchen appeared in shark tank india season 3 episode 2.