Episode 4:-
Turms Clothing’s initial founders are Vineesh Chadha, Rohit Gupta, Alok Sharma, Anil Dhondalay, Subhraneel Saikia, and Rameswar Misra. Due to COVID, they won’t be able to continue their business. COVID-19 has been tough for many people. But they are still in the market, they are still replying, Vendors were fulfilled.
Piyush Bansal one of the judges of Shark Tank also invested in the company and was very disappointed. He has been following up for almost two years that the shares that were in the company should be liquidated so that he can book the loss. Mr. Surender had valued it at 15Cr and gave them cash at 1.5% and Equity at 12.5%.
It consists of the founder’s, regular equity, and preferential shares, which belong to the investor.
In the Turms pitch on Shark Tank Surender Singh Rajpurohit says that in 2018 he was a customer of this brand. And when he bought this pad and saw the quality of it, he saw a lot of potential with more innovations. Before that, he lived outside India for 15 years. So he quit the Well Paid Corporate job in 2022 and became CEO. And so far he has sold 4 million smart clothes.
Material Development:-
The primary material used is pure cotton, which forms the base of their products then the fabric undergoes a treatment using nanotechnology to create a hydrophobic (water-repellent) coating. This technology ensures the material becomes anti-stain, anti-bacterial, anti-fungal, and anti-odor. For Anti order N9 and Red Aloe vera were used.
The products, such as the Turms t-shirts Turms jeans, and Turms socks, undergo rigorous testing to ensure they meet the desired standards of stain resistance, odor control, and durability.
Market Strategy and Sales:-
- Pricing Strategy: Turms products are priced higher than standard clothing due to the added value of their innovative technologies.
- Customer Feedback: Regular interaction with customers to gather feedback and ensure satisfaction with the product’s performance.
- Marketing and Branding: Significant investment in marketing to highlight the unique features of the products, such as the 30 Day No Wash Jeans and AC Cool Tech T-shirts.
| Attribute | Details |
|---|---|
| Company Name | Turms Intelligent apparel (Unwind Minds Private Limited) |
| Founders & CEO | Surender Singh Rajpurohit |
| Headquarters | HSR Layout, Bangalore Karnataka 560102 |
| Founded Year | 2016 |
| Business | Intelligent Clothing |
| Profitability | profitable |
| Shark Tank Episode | Season 3 – Episode 4 |
| Asked For | ₹ 1.2 Crore for 2% equity |
| Deal | ₹ 1.2 Crore for 4% equity |
| Sharks Invested | Azhar Iqubal |
Turms Brand Owner
Surender Singh Rajpurohit was from Rajasthan, He did his masters in management science at Pune University after that he did SWIM (Strategies for winning the international market) from IIM Ahmedabad.
He works in the Automotive Industry as a Professional, Over 21 years of Multi-Cultural global exposure dealing in brands of international repute (Hyundai, GM, Isuzu, Honda, and Volvo). He was CEO and Board Member of Volvo Eicher venture in South Africa.
Before moving to Turms, he lived and worked in the Middle East for about 10 years in the automotive industry.
Surender wasted no time in solving the problems troubling the brand. Due to debt and financial problems after COVID, the company needed a major restructuring to get back on the market. Surender was able to change the entire sales profile with careful planning and constant effort. He has sold over 4 Lakhs products till date.
Turms M S Dhoni’s favourite Products
Some of the best-selling products of Turms Intelligent Apparel Like our 30-Day No Wash Jeans, which will remain fresh for 30 days without washing. Waterproof shirts, AC Cool Tech T-shirts, which keep you four degrees cool. Next is latest launch, AC Cool Tech T-shirts, which keep you four degrees cool and 7 days no smell socks. According to Mr. Surender Singh Rajpurohit the Owner and CEO of Brand, Mr. Mahendra Singh Dhoni is seen wearing Turms clothes 23 times a month.
BUY NOW
Turms Reviews:
According to amazon reviews details image are as following
Turms Pitch On Shark Tank India Episode Number 4 Season 3 Full video Watch Online
Conclusion
Surender Singh Rajpurohit introduced Turms Intelligent Apparel to the Sharks, highlighting its innovative, durable, and technologically advanced features such as stain, fragrance, and cooling technology. In spite of initial challenges and significant investments to transform the company, he successfully demonstrated the unique properties and market potential of the product.
Surender’s clear execution strategy, focus on operational excellence and bold approach impressed the Sharks, leading to a successful investment offer by Mr. Azhar Iqubal of INR 1.2 Cr with 4% equity and no royalty. This partnership is a promising step to expand the brand into a global brand.
Frequently Asked Questions
Who is the owner of Turms brand?
Surender Singh Rajpurohit, the founder of brand, want funding from Shark Tank India.
What are the sales of Turms After Shark Tank India?
According to Surender, They sold 3 lakhs in the first month of October 2022 and they ended 22-23, 57 lakhs in the financial year. He also said that last month they sold 86 lakhs.
Is Turms profitable?
Yes, it is profitable and made sales of 86 lakhs with a profit of 9.72 lakhs in October 2023.
What is the net worth of turms clothing?
It sought ₹ 1.2 Cr for a 4% equity stake and valued at ₹ 30 Cr.
Which shark invested in turms?
Mr. Azhar Iqubal the Co-founder & Chairman at Inshorts was invested in.
Does MS Dhoni wear turms?
According to Mr. Surender Singh Rajpurohit the Owner and CEO of the Brand, Mr. Mahendra Singh Dhoni is seen wearing brand clothes 23 times a month.
What is the revenue of the Turms company?
It’s about 3.33 Cr approx.